Crash Campaign is a student competition that takes place over 24 hours in the School of Media and Journalism at the University of North Carolina. It allows students to gain experience, showcase their talent as well as give back to the local community. Students will compete in teams to solve local business and non-profit marketing problems. These teams will conduct the research, develop the strategy and implement the solutions. Once time is up, the ideas will be pitched to a panel of experienced judges and clients followed by a networking event.

Developed a press kit for Kidzu Children’s Museum, an educational, interactive museum for young children and families in Chapel Hill. Our communication challenge focused on how to help Kidzu reach more families, increase membership base/overall attendance, and boost attendance for upcoming Frozen-themed events.

In collaboration with Riley Olson, Olivia Stafford, and Savanna Kirchoff.